Back to MagazineBack2026–2027 Media Kit
Advertise With
CITY TOCOAST
Position your brand where it matters most
Delaware · Pennsylvania · Brandywine Valley
Bi-Weekly
Content Refresh Cadence
Curated
Editorial Distribution
2 States
DE & PA Coverage
25 Years
Media Legacy
Why City to Coast
The Only Publication
of Its Kind
No other publication in Delaware, or neighboring Pennsylvania, combines real-estate insights, relocation guidance, and a curated lifestyle guide under one cover. While other surrounding magazines offer excellent regional coverage, they rarely dive as deeply into the home-buying and renting process.
City to Coast bridges that gap, giving both newcomers and long-time residents an indispensable resource, and positioning your brand alongside trusted, essential content.
Equally distinct is how it is built. City to Coast is published by an active Delaware REALTOR® and AmeriCorps member serving through Spur Impact, making it the region's only lifestyle title produced from inside the housing market and rooted in measurable community service. Every page reflects that dual commitment: trusted real-estate authority paired with mission-driven local impact.
25
Years of
Media Legacy
Market Position
A Market Without Saturation
City to Coast Magazine operates in a regional market with limited direct lifestyle publication competition. Unlike saturated metropolitan media landscapes, advertisers in this corridor reach a concentrated, engaged audience without the noise, ensuring that every impression carries weight and every dollar works harder.
New Castle County alone exceeds 600,000 residents, representing Delaware's most concentrated population center. When paired with our Brandywine Valley and coastal Delaware readership, advertisers gain access to a uniquely affluent, highly educated, and deeply community-connected audience that simply does not exist elsewhere in a single publication.
What We Cover
Editorial Excellence, Every Issue
Neighborhood Deep Dives
Property markets in Greenville, Wilmington, Glen Mills & Chadds Ford, for-sale values, rental rates, and relocation toolkits.
Lifestyle & Wellness
Handpicked restaurants, shops, wellness spots, 'City to Coast Favorites' organized by ZIP code for instant local connection.
Market Intelligence
Commute-time insights, school ratings, home improvement advice, and seasonal maintenance calendars for our four-season climate.
Community Profiles
Exclusive Q&A features with mortgage brokers, interior designers, and community leaders, putting faces to the neighborhoods.
Relocation Toolkit
Moving checklists, cost calculators, vetted directories of movers, packers & storage, everything a newcomer needs.
Curated Discovery
From coastal escapes to urban culture, features that keep readers coming back month after month.
Audience Intelligence
Who Reads City to Coast
Our readership reflects the demographic strength of the Delaware–Pennsylvania corridor, a region defined by above-average incomes, strong educational attainment, and active community participation. These are not passive readers. They are decision-makers.
Age Distribution
Modeled from regional median age trends (Wilmington median: ~37 years)
Early-career professionals & digital natives
Homebuyers, young families & career builders
Peak earners, investors & community leaders
Retirees, philanthropists & legacy planners
Household Income
New Castle County median: ~$86,000
100% of readership falls at or above the $75,000 household income threshold, well above the national median.
Education
~39% of NCC adults hold a bachelor's degree or higher
Our readers are not only highly educated, they are lifelong learners who value professional growth and informed decision-making.
Psychographic Profile
What Drives Our Readers
Demographics tell you who your audience is. Psychographics tell you why they buy. Our readers are not browsing, they are investing in the life they are building.
Core Values
Community Leadership
Readers actively participate in civic organizations, school boards, and neighborhood associations.
Philanthropy & Giving
Charitable giving is not a luxury but a lifestyle commitment, readers support local nonprofits and national causes alike.
Real Estate Ownership
Homeownership rates among our readership exceed regional averages, with many holding investment or vacation properties.
Lifestyle Investment
From home renovations to wellness memberships, readers invest deliberately in the quality of their daily lives.
Cultural Participation
Museum memberships, performing arts subscriptions, and gallery attendance are part of the fabric of how our audience lives.
Local Engagement
Readers frequent farmers markets, support small businesses by name, and advocate for the communities they call home.
Buying Behavior
Our audience does not impulse-buy, they research, trust, and commit. When City to Coast features a business, readers treat it as a vetted recommendation.
"When an advertiser appears in City to Coast, they are not buying an ad, they are earning an endorsement."
Generational Reach
Every Generation, One Publication
The most effective advertising reaches audiences across life stages. City to Coast delivers precisely that, connecting your brand to readers from their first apartment to their legacy estate.
Gen Z
Ages 18–28
Millennials
Ages 29–44
Gen X
Ages 45–59
Boomers
Ages 60+
Multi-Platform Engagement
Your Brand, Everywhere They Are
Our readers do not live on a single platform, and neither does City to Coast. From the printed page to the Instagram feed, your brand travels with an audience that is always engaged.
Print Readers
Digital Readers
Social Media Readers
Inclusion & Community
Building Bridges,
Not Just Pages
At City to Coast, we believe the strongest communities are the most inclusive ones. Our publication is committed to celebrating the diverse voices, cultures, and stories that make the Delaware–Pennsylvania corridor a vibrant place to call home.
We actively seek community partners who share this vision, businesses and organizations dedicated to lifting up every neighborhood, every family, and every dream of home.
"We look forward to community partners and conversations that inspire."
Primary Markets
Where We Reach
Wilmington
Delaware's largest city, 74,000+ residents, median age ~37, strong professional and cultural base
Greenville
Affluent corridor, estate properties, private schools, and high-net-worth households
Hockessin
Family-oriented suburb, top-rated schools, active community organizations, and growing retail
Pike Creek
Mid-market growth area, young professionals, new construction, and neighborhood connectivity
Newark
University town energy, 35,000+ residents, blended academic and residential community
Expansion Markets
Where We're Growing
Chadds Ford
Brandywine Valley heritage, art, history, and luxury country living
Kennett Square
Mushroom Capital charm, farm-to-table culture, boutique retail, and growing creative economy
Lewes & Rehoboth Beach
Coastal Delaware, resort communities, vacation homeowners, and seasonal tourism economy
West Chester & Glen Mills
Pennsylvania crossover market, affluent suburbs with strong ties to Delaware commerce
Reach & Distribution
Targeted. Local. Trusted.
Our readers are people actively making housing and lifestyle decisions within our region. Whether they're first-time buyers, relocating professionals, or long-time residents looking to upsize, downsize, or invest, they are eager for localized insights on homes, lifestyle, and quality-of-life amenities.
Distribution Channels
Coverage Areas
Your Return on Investment
More Than an Ad,
A Strategic Partnership
Every dollar invested with City to Coast reaches affluent, engaged readers who actively seek the brands and services featured in our pages.
"$1,500 per quarter is not an expense, it is an investment in a curated audience that converts."
Audience Engagement
Growing Reach, Real Results
Our digital issue engagement leads the way as our most successful channel, followed by newsletter opens and social engagement, with print readership anchoring the mix — proof that our readers connect with us across every platform.
At a Glance
Our Readers Are
Editorial Calendar
2026–2027 Publication Schedule
Summer 2026
Relocation & coastal living, spotlighting Greenville, Glen Mills, Rehoboth Beach & Lewes with dining, outdoor experiences & trusted service providers.
Fall 2026
Home improvement & local business celebration, renovation strategies, market insights for Chadds Ford & Kennett Square, plus fall festivals & weekend escapes.
Winter 2026
Holiday living & smart homeownership, winter market navigation, hidden neighborhood gems, energy efficiency, and artisan shop & boutique features.
Summer 2027
Fresh starts, buying, selling & settling in. Neighborhood features on Newark & West Chester, relocation guides, staging experts & seasonal garden events.
* Editorial calendar is subject to change.
Investment
Introductory 2026 Rates
City to Coast is a quarterly seasonal publication, but our digital edition is refreshed every two weeks, giving advertisers the flexibility to update creative at any time.
All advertisements are full-page, full-color, and full-bleed, no exceptions. Your brand deserves nothing less than premium presentation.
Three-Month Placement
$1,500
Full-Page · Full-Color · Full-Bleed
Includes all biweekly content refreshes and redistributions during your quarter, plus the ability to swap or update your ad creative at any refresh cycle.
Every Quarter Includes
Custom digital and specialty placements are available, tailored to your brand's goals and visibility needs.
Innovation & Technology
Built for the Future.
Locally Rooted. Globally Thinking.
City to Coast Magazine is not simply a publication, it is a technology-forward media platform. Our team actively implements the latest advancements in artificial intelligence, data analytics, and digital distribution to ensure that every advertiser receives maximum visibility, measurable impact, and a competitive edge.
From AI-driven audience insights and automated content optimization to dynamic digital redistribution and real-time engagement tracking, we bring enterprise-level technology to the regional market.
AI-Powered Analytics
Leveraging artificial intelligence to optimize advertiser placement, audience targeting, and content performance in real time.
Dynamic Digital Distribution
Bi-weekly content refreshes with automated redistribution, ensuring your brand stays current across every device and platform.
Future-Ready Infrastructure
Continually adopting emerging technologies in real estate marketing, digital media, and audience engagement to stay ahead of the curve.
Parent Company
Powered by Society Media
City to Coast Magazine is a product of Society Media, a forward-thinking media and technology company committed to redefining how communities connect, discover, and grow. Together, we are building the future of regional media.
"Locally Rooted. Globally Thinking."
Our Partners
Trusted By Leading Local Brands
Service in Action
Built on a Foundation of Service
City to Coast Magazine is built on a foundation of service, leadership, and meaningful community engagement. Publisher Christian Shane Dougherty proudly serves as an AmeriCorps member through Spur Impact, supporting nonprofit engagement, leadership development, and community-driven initiatives throughout Delaware.
This commitment directly shapes the mission of the magazine, ensuring our platform not only promotes businesses and brands, but also supports the people and organizations that make our communities stronger. The same values guide every story we tell and every partnership we build.
National Service
AmeriCorps
A national service program that mobilizes Americans to serve their communities, supporting initiatives in education, public health, disaster response, and community development across the country.
Visit AmeriCorpsDelaware Leadership
Spur Impact
A Delaware-based organization connecting emerging leaders with nonprofits and civic initiatives, including statewide efforts such as Do More 24 Delaware, to strengthen communities region-wide.
Visit Spur Impact"Service is not a side note to our work, it is the through line. The same conviction that drives a year of community service is the conviction that drives every page we publish."
Our Commitment
The 10% Pledge
City to Coast Magazine donates 10% of every advertising sale to advocacy for animals, veterans, or the elderly. This is not a marketing initiative, it is a founding principle. Every advertiser who partners with us directly fuels meaningful change in the communities we serve.
Advertisers may designate a charity of their choice, or we will direct the contribution to a vetted local nonprofit aligned with our three pillars of impact.
Animal Advocacy
Supporting rescue organizations, adoption programs, and humane treatment initiatives across Delaware and Pennsylvania.
Humane Animal Partners
Veteran Services
Funding mental health resources, housing assistance, and employment programs for the men and women who served.
Wilmington VA Medical Center
Elderly Care
Championing senior wellness, companionship programs, and dignified aging-in-place support for our communities.
Local Senior Services
"When you advertise with City to Coast, you are not just reaching an audience, you are making a difference. Your investment goes beyond impressions. It goes to impact."
Let's Build Together
Reserve Your Space in
City to Coast
We look forward to community partners and conversations to inspire. Let's work together to position your brand with the readers who matter most.
Christian Shane Dougherty
Publisher, City to Coast Magazine
REALTOR® · Native Delawarean · eXp Realty